SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company. POSITION SUMMARY This Senior Marketing Coordinator is the Subject Matter Expert (SME) responsible for creating and delivering marketing strategies, creating marketing materials, managing projects, and ensuring company messaging is consistent with the business' overall image, brand, and marketing strategy. Their primary focus will be on leveraging social media platforms to enhance brand awareness, generate leads, foster client relationships, and drive business growth. You will collaborate closely with internal teams, including design, marketing, and sales, to align digital marketing initiatives with overall business goals. This Marketing Coordinator role is a hybrid position with a portion of the time in office at our facility located in Pittsburgh, PA. Click Apply Now for immediate consideration.
JOB RESPONSIBILITIES Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with our company's brand and business objectives. Identify target audiences, select appropriate social media platforms, and create engaging content to drive brand awareness and customer engagement. Content Creation and Curation: Generate compelling, relevant, and visually appealing content for various social media channels, including text, images, videos, and infographics. Curate and repurpose existing content to maximize its reach and impact. Paid Advertising: Plan and execute targeted paid social media advertising campaigns to amplify our reach, increase brand visibility, and drive traffic to our website or landing pages. Monitor campaign performance, optimize ads, and provide regular reports on key metrics. Social Listening and Insights: Stay updated on industry trends, competitor activities, and emerging social media platforms. Monitor and analyze social media metrics and provide actionable insights to improve marketing effectiveness and drive continuous improvement. Cross-functional Collaboration: Collaborate with internal teams, including design, marketing, sales, and customer service, to ensure consistent brand messaging and a seamless customer journey across various touchpoints. Analytics and Reporting: Utilize social media analytics tools to track, measure, and report on key performance indicators (KPIs) such as engagement, reach, conversions, and ROI. Provide regular reports and actionable insights to stakeholders. QUALIFICATIONS / REQUIREMENTS • Bachelor's Degree in Marketing, Journalism, Communication or related field
• 4+ years of progressive Marketing or Communication experience; or equivalent combination of education and experience
• Occasional travel either locally, nationally, and/or internationally may be required.
• High degree of proficiency in MS Office Suite, Outlook & Internet applications.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills.
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
• Solid understanding and application of mathematical concepts.
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and management.
• Self-motivated with critical attention to detail, deadlines and reporting.
PHYSICAL ASPECTS / WORK ENVIRONMENT • Regularly required to stand; walk; sit; and talk, hear and see.
• Regularly/Occasionally lift and/or move up to 10 pounds.
* Reasonable accommodations may be made to enable individuals to perform the essential functions.
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