JOB SUMMARY:
We are looking for a talented Social Media Marketing Specialist who has a passion for sports, iGaming, and social media, has knowledge of the sports betting and online gaming landscapes, is full of ideas, and can thrive in a start-up environment where they will need to help ideate and execute a cohesive content strategy with production, editing, and scheduling of content for both the sports betting and iGaming verticals.
This position will report to the Social Media Manager for sports. This role is for someone who lives and breathes sports content and can get things done. The main focus will be to contribute to populating our social feeds daily, help to manage our calendar, and engage with our audience.
ESSENTIAL JOB FUNCTIONS:
* Create and publish daily content and maintain editorial calendar across sports and iCasino social media platforms, including updates, news, and brand narratives.
* With specific state strategies in mind, be able to create content and collaborate with the hospitality social media team that has regional impact.
* Constantly ideate and pitch new ways to engage and share relevant content across social.
* Generate and execute promotional initiatives and content marketing campaigns across various social media platforms.
* Monitor sports, sports culture, and online gaming for trends that the social media team can engage with.
* Build a deep understanding of brand development and positioning to inform content strategy.
* Create and edit social media graphics/templates.
* Cover events and activations as needed.
* Collaborate with the content team to help serve both internal and external stakeholders.
* Collaborate with other departments and other key players to produce and execute content.
* Comply with process and governance using enterprise social media publishing and analytics tools.
* Audit and maintain standards/guidelines on brand tone, voice, and curation content mix.
QUALIFICATIONS:
* Bachelor's degree in a related field and/or equivalent work experience required.
* Minimum of 1-3 years of experience working in social media, preferably in sports, with an understanding of what content works best on each platform.
* Extensive passion and knowledge of sports, online gaming, and social media.
* An "always-on" mentality as the sports world is constant, with availability to work nights and weekends.
* Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization.
* Candidate should be self-motivated, detail-orientated, and prioritize multiple tasks.
* Excellent written skills with the ability to adapt and represent a variety of brand voices.
* Other desired skills include time management, critical thinking, problem-solving, and presentation skills.
* Adobe Photoshop and Adobe Premiere experience is a plus.
PHYSICAL, MENTAL AND ENVIRONMENTAL DEMANDS:
Must be able to maneuver to all areas of the casino, from property to property. Must be able to perform physical job duties of line employees in emergency situations. Must be able to respond calmly and make rational decisions when handling guest and employee conflicts. Must be able to work at a fast pace and in stressful situations. Must be able to read, write, speak, and understand English. Must be able to respond to visual and oral cues.
GAMING PERMIT: N/A
FLSA: Exempt (Salary): Non-Exempt (Hourly): Property Code: Multi-Property: Dual Rate: Bonus Plan: MGNT CSA Other License(s) Type: EEOC Code:
Disclaimer
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
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