Job Description
About the Job
The Senior Manager, Marketing leads marketing activities for assigned customer channel(s) by developing, managing, and executing strategies and tactical programs to achieve business objectives and financial goals. The Senior Manager, Marketing builds the Foundation Medicine brand by clearly articulating the value of Foundation Medicine's portfolio of tests and services, identifying and prioritizing market opportunities, devising tactical plans, demonstrating subject matter expertise of the portfolio, competition, and customers, and delivering business results.
Key Responsibilities
Lead all marketing activities associated with assigned customer channels(s).
Understand the unique needs of key customer stakeholders within the cancer care ecosystem (e.g., payers, providers, pathologists, directors, c-suite) and their respective roles in test/partner selection.
Display an in-depth understanding of all aspects of the customer journey(s); frequently and proactively seek out ways to improve the experience for all involved.
Gather and synthesize information on customers, competitors, and the market from a range of formal and informal sources (e.g., research, field sales, voice of customer, etc.); identify and apply insights to shape/refine strategies and build the Foundation Medicine brand.
As needed, request research, brief agencies and provide input on research materials to ensure research answers business needs.
Proactively engage with customers to uncover, articulate, and apply insights to enrich business plans and communication strategies; proactively seek solutions to business challenges.
Own the development and execution of robust strategic marketing plans, utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities to deliver business targets.
Support the development of launch plans, providing analysis and insights to effectively bring new products and services to market.
Anticipate risks to marketing strategies, proactively assessing scenarios and creating contingency plans.
Understand and drive brand positioning, ensuring it is brought to life consistently with customers across multiple channels, traditional and digital in nature.
Build insightful content and marketing campaigns that engage relevant audiences, and deliver business results.
Collaborate with internal and external stakeholders to achieve objectives, including but not limited to customers, marketing, commercial operations, sales, medical, legal, regulatory, corporate communications, executive leadership, creative and media agencies/vendors.
Work closely with the sales team, listening to their feedback, clearly communicating marketing strategy, and ensuring access to the tools necessary to effectively engage with customers.
Work autonomously to make decisions and act, in alignment with portfolio value proposition, customer needs and business goals; think strategically when making choices and exhibit a customer-centric approach, putting customer needs first in all decisions.
Partner with training team to ensure sales teams have appropriate training to effectively execute marketing strategies.
Provide commercial organization with messaging and tools to differentiate portfolio in the marketplace.
Accurately forecast financial impact of marketing initiatives.
Actively track tactical performance metrics and report progress toward goals, adapting approaches where required to optimize marketing activities and drive business outcomes.
Effectively manage marketing budget to achieve brand objectives.
Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise and exhibiting a bias for action to get solutions to the market quickly.
Simplify and explain complex concepts to different audiences.
Embody a continuous improvement mindset in day-to-day activities.
Complete all work in accordance with Foundation Medicine legal and compliance guidelines.
Coach and develop team members.
Travel up to 25% of the time.
Other duties as assigned.
Qualifications:
Basic Qualifications: Bachelor's degree in Marketing, Business or Life Sciences
6+ years of experience in healthcare diagnostics marketing
Preferred Qualifications: Advanced degree such as Masters in Genetics Counseling or other advanced science degree, MBA preferred
7+ years of experience in healthcare diagnostics marketing
2+ years in Market Access and Payer
Experience in: Oncology
Field sales
Global marketing
Product launch
People management
building out content and integrated marketing campaigns
managing and leading agency partners and external vendors
working with and managing cross-functional teams and projects
Familiarity with primary and secondary market research and data analysis
Experience and proficiency with monthly, quarterly, and annual budget management
Ability to: develop, rationalize, and present strategy
translate strategy into tactical execution and business results
work effectively within a team in a fast-paced changing environment
understand technical and scientific information
influence and motivate individuals from sales, marketing, and other functions to achieve business goals
MS Office Proficiency (Word, Excel and Power Point)
Demonstrated success working with Legal, Medical, Regulatory review teams
Strong leadership skills, including the ability to provide positive and constructive feedback respectfully to build positive relationships and drive business results
Strong work ethic, self-motivation, and resourcefulness
Excellent verbal and written communication skills, with ability to effectively communicate at multiple levels in the organization
Excellent attention to detail and the ability to effectively multi-task, prioritize and meet deadlines in a timely manner
Strong organizational, planning and follow-up skills
Understanding of HIPAA and importance of patient data privacy
Commitment to reflect FMI's values: passion, patients, innovation, and collaboration
#LI-Onsite
About Us
Foundation Medicine, Inc. (FMI) began with an idea - to simplify the complex nature of cancer genomics, bringing cutting-edge science and technology to everyday cancer care. Our approach generates insights that help doctors match patients to more treatment options and helps accelerate the development of new therapies. Foundation Medicine is the culmination of talented people coming together to realize an important vision, and the work we do every day impacts real lives.
Foundation Medicine is proud to be an Equal Opportunity and Affirmative Action employer and considers all qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin. Further, qualified applicants will not be discriminated against on the basis of disability or protected veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also FMI's EEO Statement and EEO is the Law and Supplement. If you have a disability or special need that requires accommodation, please let us know by completing this form. (EOE/AAP Employer)
