Alba Wheels Up was founded with the philosophy of ensuring customer compliance with regulations while coordinating efficient, timely movement of freight and information. With beginnings that go back over 70 years, Alba and Wheels Up operated as two separate entities that merged to form Alba Wheels Up, a family of true logistics professionals. Following the successful merger of the companies, the company has become an industry leader. In March 2021. The Company received significant strategic investment from Southfield Capital, a leading private equity fund. This investment is positioning the company for continued acceleration through organic growth and acquisitions.
Position Overview: We are seeking a highly experienced and specialized product manager to drive to drive the growth of Alba's Mesur.io Forced Labor Intelligence product. The product manager will play a pivotal role in refining our partnership strategy, optimizing resale dynamics, establishing transparent pricing mechanisms, and implementing effective marketing initiatives.
Key Responsibilities
Partnership Strategy Enhancement
Collaborate with key stakeholders to clarify roles and responsibilities within the Mesur.io partnership, particularly in terms of resale dynamics and partnership scope.
Review and renegotiate profit-sharing terms with Mesur.io to ensure alignment with business objectives and market conditions.
Define strategies to expand the partnership scope, including the potential for resale to channel partners and handling non-Alba customers' shipments and data through Mesur.io.
Pricing Strategy Development
Conduct market analysis to identify pricing gaps and opportunities, especially for lower-middle market importers.
Formulate transparent pricing strategies tailored to different market segments, considering factors such as market positioning and service charges.
Develop pricing mechanisms that balance profitability with affordability for customers while addressing Alba and Mesur.io's upfront costs.
Marketing Plan Development
Develop a simplified, high-level marketing message for Alba Mesur.io to effectively communicate its offerings to target audiences, particularly Importers.
Design a comprehensive marketing plan that highlights Alba Mesur.io's advantages in addressing customs seizures, brand protection, ESG initiatives, and its use by CBP.
Collaborate with the marketing team to ensure consistency and high-level focus in messaging and outreach efforts.
Position can be located in LA or NY
Salary is 135-150k range
Requirements
Qualifications
7-10 years of proven track record of success in business development, partnership management, and strategic consulting.
Extensive experience in sales and technology implementation, preferably in the IT startup or international market operations sector.
Strong analytical skills and ability to conduct market research and analysis to drive strategic decision-making.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Demonstrated negotiation skills and experience in reviewing and renegotiating partnership agreements and pricing structures.
Bachelor's degree in business administration, Marketing, or related field; MBA preferred.
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