Overview We are currently in search of a dynamic, passionate, and skilled Market Director of Marketing and Communications to join the Houston Market as part of the broader South Region team. In this pivotal role, you will be reporting directly to the regional marketing and communication leadership team and will be instrumental in shaping and executing marketing and communication strategies within our market. The Market Director, Marketing and Communications leads marketing and communications efforts for all clinics, facilities and services within the market, which includes the development and implementation of marketing and communications strategies and plans. The role works in coordination and under the direction and alignment with the region and system marketing and communications leadership teams respectively.
Baylor St. Luke's Medical Center is an 881-bed quaternary care academic medical center that is a joint venture between Baylor College of Medicine and CHI St. Luke's Health. Located in the Texas Medical Center the hospital is the home of the Texas Heart® Institute a cardiovascular research and education institution founded in 1962 by Denton A. Cooley MD. The hospital was the first facility in Texas and the Southwest designated a Magnet® hospital for Nursing Excellence by the American Nurses Credentialing Center receiving the award five consecutive times. Baylor St. Luke's also has three community emergency centers offering adult and pediatric care for the Greater Houston area.
Responsibilities ESSENTIAL KEY JOB RESPONSIBILITIES
1. Works with market executives and leaders to establish annual marketing and communications strategies aligned with local strategic plans and overall market priorities.
2. Leads a market-based marketing and communications team to oversee functions including media relations, advertising, social media, internal communication, external communications, public relations, and brand/reputation management.
3. Develops, implements, and monitors comprehensive marketing and communication strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole.
4. Works with system and regional teams and associated agencies and partners to determine best opportunities for media placement across all services.
5. Develops and maintains detailed annual budgets reconciliation and tracking reports for marketing and communications spends.
JOB DESCRIPTION
6. Oversees marketing and communications growth programs, reputation building and engagement campaign development and optimization for the market.
7. Leads internal and external communication efforts for unique market-based projects and initiatives.
8. Develops and deploys market-based internal communication programs to achieve high engagement among employees and providers. Measures effectiveness through ongoing audits and feedback tools.
9. Leads a lean market-based team of marketing and communications managers and specialists.
10. Provides leadership and direction to the {Market] marketing and communications team, fostering an environment of continuous learning and improvement.
11. Collaborates with the Region and system marketing and communication teams to ensure consistency in communications, marketing, and branding efforts.
12. Tracks marketing and communications performance metrics and makes data-driven decisions to improve and optimize strategies.
13. Coordinates with other departments to ensure alignment between marketing strategies and company objectives.
14. Stays up-to-date on industry trends and developments and incorporates this knowledge into marketing strategies.
15. Manages and optimizes the marketing and communications budget to maximize program performance and ROI.
Qualifications Required Education and Experience:
? Bachelor's degree in Marketing, Communications, Business, or related field.
? Minimum of 10 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
? Minimum of 5 years of management experience.
? Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.
Required Minimum Knowledge, Skills, Abilities and Training:
? A strategy-first mindset, with the ability to leverage market analytics, strategic intelligence, financial forecasts, competitive data sets, consumer segmentation, demand forecasting and media models to ensure that marketing and communication investments are prioritized, linked to financial/strategic targets and deliver the highest return.
? Strong understanding of healthcare trends, regulations, and best practices.
? Strong strategic thinking and problem-solving abilities.
? Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
? Excellent presentation skills.
? Ability to work collaboratively with cross-functional teams and senior executives.
? Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
? Excellent interpersonal skills.
? Collaborative work style.
? Ability to work in a large geographically diverse system.
? Strong leadership skills, with a proven ability to build, mentor, and coach a high-performing team
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