Insight Global is looking for a highly qualified Marketing Specialist to join the team of a client of ours, who specializes in the design and production of structural packing for large corporations like Starbucks, Heinz, Duracell and more. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising,
and social media. The marketing specialist must have a strong go-getter mentality, be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. This individual will be working a fully remote schedule and is required to work on a freelance basis, roughly 10-20 hours a week. Projects and assignments will change week by week, so this individual must have previous experience working 100% remote. This position will be an ongoing contract role with the potential of permanent conversion, eventually.
Responsibilities:
Assist in developing and implementing the company's brand strategy
Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for building brand awareness and lead generation
Conduct competitor analysis and track industry news to inform brand positioning, identify sales opportunities and gather client and market insights to inform outreach strategies
Assist with strategic client targeting and continually seek new sources of prospective client data and provide recommendations to sales and marketing leadership
Maintain prospective, active, and inactive client profile information and relationship status within CRM database
Plan events, conferences, and tradeshows, including creative content support
Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials, when necessary, in collaboration with creative media staff
Assist with company website management (including SEO), with copywriting & image placement in collaboration with the creative media staff
Industry web portal profile and banner advertising management and industry publication relationship management
Copywriting assistance with the publishing of leadership whitepapers, press releases regarding company work product launches & awards, awards submissions, and social media posts
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to ******** .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
5+ years of B2B Marketing experience
Bachelor's degree in marketing, advertising or communications
Familiarity with HubSpot CRM system
Great communication and presentation skills
Ability to work independently (100% Remote) - Managerial or lead experience null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to ******** .
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