Position: Marketing Manager
Reporting Structure: Reports to the Founder & Co-CEO (Head of Go-To-Market)
Compensation: $75,000/year USD + Equity
Contract Type: Full-Time Employment (FTE)
Location: United States (Remote)
Industry: Workforce Development, Talent Solutions
About You
We're seeking a vibrant Marketing Manager to join our Go-To-Market (GTM) team and play a pivotal role in advancing our innovative talent and workforce development solution. As our inaugural marketer, you'll collaborate closely with the Founders and the sales team to comprehend client needs and drive revenue through strategic initiatives, rooted in a profound understanding of our distinctive first principles approach to problem-solving and client engagement. You possess the qualities of a storyteller, a data enthusiast, and a team player, eager to foster a culture of joy, accessibility, meaning, and success. Your readiness to contribute individually and aid in the establishment of a top-tier marketing team is paramount.
Your Responsibilities
Crafting and executing holistic marketing strategies: Develop strategies and tactics in alignment with our mission, bolstering partnerships with governments, companies, and individuals.
Leading marketing campaigns: Spearhead the planning, execution, and assessment of marketing campaigns across digital, social media, email, and print platforms, ensuring resonance with our diverse audiences.
Developing marketing collateral: Oversee the creation and dissemination of marketing collateral, including web content, one-pagers, product marketing, and digital/print materials.
Managing social media strategy: Drive community engagement and elevate brand awareness through compelling content and active interaction.
Conducting market research: Identify trends, discern customer needs, and unearth new growth and innovation opportunities in skills training and job placement.
Analyzing campaign performance: Utilize data to inform future strategies and continuously refine our marketing efforts for optimal impact.
Crafting and refining our brand: Establish brand voice and messaging to maintain consistency and authenticity across all communication channels and touchpoints.
About Us
Our company is dedicated to making work truly rewarding. We initiate transformative skills training and job placement programs in collaboration with governments, empowering young people to embark on fulfilling and prosperous careers. Additionally, we assist Hiring Managers in significantly reducing their time to hire. By fostering alignment among companies, governments, and individuals, we provide a platform where everyone can secure employment faster, with greater confidence and improved outcomes. Our ethos revolves around the science of learning and leadership, and we are steadfast in our commitment to the values of joy, accessibility, meaning, and success.
Our Marketing Stack
Presently, we utilize HubSpot and rely on your expertise to help us assemble the appropriate tools for the job. As we craft our playbook, expect a degree of uncertainty as we collectively navigate the realms of marketing. In this role, your willingness to roll up your sleeves and assist in our go-to-market efforts will be indispensable.
Why Apply
Consider applying if you're enticed by the prospect of aiding individuals in pushing the boundaries of their potential. A successful tenure in this role positions you as one of our inaugural team members, with the opportunity to significantly impact lives and careers worldwide. As a pioneering project within a seed-stage startup, anticipate a blend of chaos, enjoyment, dedication, and opportunity each day.
Requirements
Our Ideal Candidate: If any of the following resonates with your professional journey, we'd love to connect!
Proven Startup Marketing Expert: Demonstrated success in formulating strategies, launching campaigns, and managing brand and social media activities within the dynamic landscape of an early-stage startup. You relish the challenge of narrating a company's story and generating highly qualified leads that eventually translate into satisfied customers.
Expert Business Storyteller: A track record of seamlessly weaving together key milestones, initiatives, and projects into a cohesive brand narrative. Your knack for driving social engagement and piquing interest is widely recognized.
Versatile Vision Keeper: Equally adept at outlining annual strategy sessions outlining major GTM milestones and contributing to design discussions determining the nuances of our new logo. Your adaptability and proficiency shine in diverse scenarios.
Employment Type: Full-Time
Salary: $ 75,000.00 Per Year
