Manager, Technical Content

Your role is to manage a team of technical content creators to build technical authoritative content, specifically explainers and tutorials, primarily focused on topics and IBM products related to Data and AI. Your team should leverage internal product enablement, market and academic research, books, top articles and videos on search engines to inform your content. This in-depth research will allow your team to identify content patterns and cross reference information across sources, enabling them to craft authoritative content on search engines. This content should drive organic traffic outcomes to the IBM website as well as progress (i.e. convert) users further down the marketing funnel.• Drive progress against our annual traffic goals to ibm.com through inbound technical content• Manage a team of technical content creators, providing regular feedback to help individuals improve the quality of their work and achieve business outcomes• Build and own a data-driven content strategy around your content area by using data from sources, like keyword research, web analytics, and social listening tools, to inform your strategy.• You should be able to consume and understand information on complex technology topics from trusted sources to author informational articles and tutorials in a clear and concise manner. Any content produced by the team should avoid buzzwords and business jargon.• Partner with product marketing to weave in IBM's point of view on a specific technology topics• Be able to navigate IBM products, like watsonx, to document common industry-related tasks (e.g. using a Jupyter notebook in watsonx.ai to build machine learning models)• Collaborate with SEO strategists and user researchers to understand the content needs of our core technical audiences• Ensure adoption of IBM standards to develop content that is aligned to our overall Style Guide, ensuring that we show up as one IBM to the market.• Be a resource and mentor for more junior members of the teamNorth America: IBMReferred_NorthAmericaMCCJBID#LI-Hybrid