We are searching for a creative Growth Marketing Manager to join our growing team at DOROT in New York, NY.
Growing your career as a Full Time Growth Marketing Manager is an awesome opportunity to develop exceptional skills.
If you are strong in cooperation, critical thinking and have the right drive for the job, then apply for the position of Growth Marketing Manager at DOROT today!
LOCATION DOROT is headquartered on the Upper West Side of Manhattan and the team works on a hybrid schedule. The Growth Marketing Manager will be expected to work in the office a minimum of three days a week.
ABOUT DOROT Founded in 1976, DOROT ("generations" in Hebrew) facilitates a dynamic partnership between older adults, volunteers, and professionals to address the challenges of an aging population. DOROT is dedicated to enhancing the lives of older adults to help them live more independently and as valued community members. Compassionate care and a commitment to excellence are hallmarks of DOROT's programs and staff. The agency is a recognized innovative leader in mobilizing volunteers and community and supportive services. Comprehensive programs – conducted onsite, in the home, remotely, and in the community – combat loneliness and social isolation.
ABOUT THE ADVANCEMENT TEAM The Marketing and Communications team is responsible for DOROT's internal and external communications and any related PR and marketing to support the recruitment of donors, older adults, and volunteers. They are part of the Advancement Team which also includes Development/Fundraising.
THE OPPORTUNITY The Growth Marketing Manager is a new role, reporting to the Director of Marketing & Communications and working closely with the Senior Program Team. They will work to build and implement new agency-wide strategies to attract older adults, volunteers and donors to our community and look at new ways to build synergies and ensure alignment with overall agency marketing and communications initiatives that showcase DOROT's work and the impact on the lives of older adults in New York City, Westchester, and beyond.
Working cross-functionally with the Marketing and Program teams, the Growth Marketing Manager will also work to establish and meet organizational goals, increasing the number of older adult and volunteer constituents we serve while enhancing communications with current constituents to deepen their participation.
WHAT YOU'LL DO Growth Marketing and Outreach Develop and implement a marketing plan to increase the number of older adults and volunteers participating in DOROT programs utilizing a range of mediums—digital, print, media, mail, and email. Analyze potential older adult and volunteer markets and resources to design a multi-prong outreach strategy. Identify senior-serving organizations, community organizations, and virtual spaces for recruitment. Set measurable goals and timelines and manage marketing campaigns from start to finish including workflow of various staff responsibilities across departments. Manage photoshoots, filming projects for recruitment and engagement materials as well as media requests. Content Development & Engagement In partnership with the Manager of Digital Content, the Growth Marketing Manager will: produce marketing material aligned with DOROT's brand guidelines. coordinate design and production of content for all program departments' marketing needs, aligned to DOROT's brand standards. ensure all program departments have the tools necessary to promote programs, proactively seeking to engage new and existing audiences. Create engaging messaging and materials to effectively introduce DOROT's programs and services to new constituents. Work with Program Team leadership to implement an ongoing communication strategy, such as periodic digital and print communications, keeping older adults informed and pique their interest in ongoing programs as well as new offerings. Impact Measurement artner with the Senior Program Team and Program Directors to develop clear objectives and success measures for all communications initiatives related to new older adult and volunteer recruitment. The Manager may be assigned special projects as deemed appropriate.
WHO YOU ARE You are values-aligned. You share DOROT's commitment to excellence, communal responsibility, compassion, integrity, and innovation. You care deeply about making a difference and work each day to make a demonstrable impact for the older adults and volunteers we serve. You are a strong, intentional relationship builder and collaborative teammate. You thrive on bringing different stakeholders together around a common goal and foster a spirit of collaboration with staff during both routine and transformational periods. You seek to understand different contributors' motivations and enjoy finding creative ways of meeting multiple objectives. You derive joy from brainstorming with teammates. You have an analytical mind and are energized by solving problems. Problem-solving is the name of your game. You possess the curiosity and force of intellect to take complex problems, conduct rigorous analyses, and present solutions in simple and concise terms. QUALIFICATIONS Bachelor's Degree. 5+ years of related experience in growth marketing, ideally with mission driven organizations Proven track record in developing marketing materials, including digital, print and social, that achieve stated goals. Experience using digital tools, including Google Analytics, Canva and MailChimp and managing website content on a WordPress site preferred. Extensive knowledge of Microsoft Office software. (Word, Excel, PowerPoint) Availability to work occasional evening and weekend hours for special projects, and up to four Sundays a year for Package Deliveries and other activities. WHY WORK WITH US At DOROT, we believe that the power of connection can be transformative. Working with us means that you will have:
Generous time off. DOROT offers a generous vacation policy as well 10 paid Federal holidays and up to as many as 13 paid Jewish holidays. Access to health care. Whether it be medical, vision, dental, disability or life insurance, we offer a choice of benefits to ensure that you and your family are taken care of. Support to plan for your future . We offer a 403(b) contribution of 3% after your first two years with us with the opportunity for increasing contributions as you stay with us over time. Experience professional growth . DOROT is financially strong and in growth mode; we are an organization where you can make a difference. The base compensation range for this position is between $65,000-$75,000 commensurate with experience.
DOROT, Inc. is an equal opportunity employer providing for employment or advancement without discrimination because of race, color, religion creed, political association, ancestry, gender, gender identity, sex, sexual orientation, marital status, domestic violence or stalking victim status, national origin, citizenship, age, veteran status, pregnancy, disability, genetic, genetic characteristics, or other protected status. Benefits of working as a Growth Marketing Manager in New York, NY:
? Company offers great benefits
? Opportunities to grow
? Attractive package
