At Pair Eyewear, we're building the largest global eyecare company in the world focused on bringing personalization to the end to end eyecare experience, starting with your glasses. We've developed the first personalized eyewear brand where glasses can be an extension of your personality, mood, and interests. With funding from leading venture capitalists in the consumer space, partnerships in the entertainment, sports, and fashion arenas, and a team of passionate individuals, we're on a mission to completely revolutionize the eyewear industry. We're excited that we already have the support of Good Morning America, The Today Show, Oprah Magazine, CNN, and Forbes helping us share our story.
Pair is seeking a Digital Marketing Strategist, Paid Social to help drive and execute on our ongoing Meta, TikTok, and additional test channels. This role will report to our Sr. Digital Marketing Manager. You will have the opportunity to make a big impact on one of our fastest growing revenue-driving channels in an incredibly collaborative and high-growth environment. Your partners will be marketing, product, data, and design.
What You'll Do:
Work in tandem with Sr. Manager of Digital Marketing to develop measurement strategies to understand the net incremental impact of our various campaigns and tactics.
Deep dive into 1st and 3rd party data sources to mine for key customer and creative insights that inform our next iterations of new customer acquisition strategy.
Create messaging testing roadmaps and brief new concepts to our network of UGC creators.
Assist in managing the day-to-day bidding and budget optimizations, to ensure we're moving budgets fluidly across paid channels, depending on where we can see the most incremental returns.
Stand up new campaign testing structures, betas run in tandem with our platform partners, and even new channel expansion.
And you'll eventually grow into the following:
Assist in the operations of our paid search and SEO work streams, in tandem with your paid search strategist counterpart to create a well-rounded digital skillset.
Use performance insights to inform creative strategy on longer-form video that can be used on OTT/CTV and even linear TV.
Who You Are:
You have 2-4 years experience in paid social strategy and execution for high-growth retail companies.
You have worked cross functionally across design and data teams.
You are not afraid to experiment, learn, and try new things - all while focused on prioritizing growing incremental new revenue.
You have comfort working with raw data sets and extrapolating key insights to drive core channel changes.
You have a keen eye for creative and messaging and are not afraid to propose changes to copy or creative.
You care about fostering good relationships with your colleagues.
Need to Have:
You have at least 2 years of experience at a high-growth retail company or startup.
Strong communication and interpersonal skills.
An analytical mindset with the ability to make data-driven decisions.
Experience working in a fast-paced, dynamic environment.
An eye for good creative and messaging.
High motor to always be learning and growing.
Nice to Have: Experience building dashboards within Looker and/or Google Data Studio (if not the willingness to learn with some guidance).
Writer, creative, or content creator background.
Experience with other digital marketing channels like paid search, SEO, or even CRM.
Some Benefits and Perks of Working At Pair:
Health, vision and dental insurance
Generous vacation policies
Competitive salaries with equity opportunities
Retirement savings plan options
Free eyewear (plus discounts for family and friends)
NYC dog friendly office with flexible hybrid work options
At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $70,000 - $90,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
