Job summary
Job Title: Digital Marketing, Sr. Manager - Adobe Target and LaunchJob Category: Sales and MarketingLevel: Senior Manager
Job seniority: mid-to-senior level
Requirements
• Minimum Degree Required: High School Diploma• Minimum Years of Experience: 6 year(s)• Preferred Degree: Bachelor Degree• Preferred Fields of Study: Marketing, Analytics• Additional Educational Preferences: Three years of specialized training and/or progressively responsible work-experience focused on process improvements, transformations and/or system implementations. MarTech, Marketing Analytics, Business, Computer Science• Certification(s) Preferred: One or more of the following certifications or accreditations: Adobe Certified Professional or Expert - Real-Time CDP Business Practitioner / Adobe Certified Professional in Target, Analytics and/or Launch• Preferred Knowledge/Skills: - Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs:• - Mapping marketing and business strategies into architecture and technology strategy;• - Having an enhanced understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc);• - Driving end to end digital marketing transformation by scoping and shaping strategy, business goals, marketing innovation, programs and deliverables;• - Consulting and delivering enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.);• - Providing strategic thinking, leadership and solution development across technologies & programs, including: Analytics, personalization, customer data platforms (ex: Adobe, Redpoint, Salesforce), data management platforms (Adobe, Oracle, Salesforce), ad technology, testing and optimization;• - Leading digital marketing platform strategy, design and architecture;• - Having familiarity with SOAP/REST APIs and running data queries with SQL or similar language;• - Engaging with business and technology leaders to understand strategy, articulating solution options, evaluating tradeoffs and influencing key decisions;• - Defining goals for technology components and frameworks including reference architectures and implementations for martech/adtech solutions, including, but not limited to data management platforms and customer data platforms;• - Thinking strategically about business, marketing and technical challenges;• - Evaluating, implementing and managing martech/adtech solutions (i.e. customer data platform);• - Familiarity with CRM/MAP platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud);• - Having hands on experience with data flows, system integrations, enterprise/shared systems, governance/framework documentation and identity management methodology;• - Working with audience based digital marketing strategy either at an agency or brand;• - Driving project managing through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget;• - Owning the Marketing Technology Architecture from end to end;• - Being responsible for integrity, structure and development of Marketing Technology products;• - Leading coordination with enabling functions such as IT and the global marketing organization;• - Leading digital experience development cycles, requirement gathering, development, QA and optimization;• - Directing team and coordinating implementation strategy for a technology stack that is aligned to business needs;• - Implementing the strategic roadmap and long-term vision for MarTech investments to improve the business;• - Driving change management, including implementation of new marketing technology rollouts;• - Contributing to training of marketing software and user adoption;• - Providing required access for data and applications, assisting in deployments in addition to external integrations to AEP;• - Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy.
