Job Title: Digital Advertising Specialist
About Us:
We are a leading company committed to fostering excellence in Revenue Marketing. We are currently seeking a dynamic individual to join our team as a Digital Advertising Specialist. This role offers the opportunity to drive growth through innovative paid media strategies while contributing to a collaborative and enriching team culture.
Responsibilities:
Develop and execute paid media campaigns to drive new small business acquisitions and revenue growth.
Independently manage project timelines and campaign launches, including budget allocation, audience targeting, and platform utilization.
Utilize media planning tools to forecast digital inventory availability and pricing.
Contribute to campaign strategy development and decision-making to meet client goals.
Traffic and QA digital ads across multiple platforms.
Set up and QA ad tracking for reporting purposes.
Optimize campaign performance through continuous analysis and strategic adjustments.
Generate automated ad reports to provide insights for cross-departmental teams.
Manage agency relationships and partnerships for media buying.
Write and optimize ad copy and landing page messaging for maximum conversion.
Monitor costs and analyze marketing contribution to sales pipeline and ROI.
Stay updated with industry best practices and emerging trends.
Requirements:
Bachelor's degree or equivalent experience.
3-5 years of experience in digital advertising and paid media.
Proven experience in media buying or a similar role, with a preference for digital media experience.
Strong command of media buying, research, and planning.
Passion for data, metrics, and optimization.
Ability to troubleshoot independently and adhere to deadlines.
Results-driven with strong analytical skills.
Budget management experience and financial analysis ability.
Excellent communication skills and ability to build strong relationships.
High-energy, team-oriented individual with a passion for marketing.
Experience with Google Ads, Bing Ads, Facebook Ads, and DSPs.
Familiarity with analytics tools such as Google Analytics, Google Tag Manager, and Google Data Studio.
Proficiency in Marketing Automation tools like Eloqua, Pardot, or Marketo.
Experience with data and audience segmentation.
Why Join Us:
Opportunity to make a significant impact on revenue growth and business success.
Collaborative and supportive team environment.
Exposure to cutting-edge marketing technologies and strategies.
Competitive compensation package and benefits.
If you are a motivated individual with a passion for digital advertising and a desire to drive results, we encourage you to apply and join our team!
Employment Type: Full-Time
Salary: $ 10.00 37.00 Per Hour
