Position: Marketing Specialist
Join a dynamic team at a leading SaaS solution dedicated to enhancing the lives of senior living communities worldwide. With over 6,000 communities utilizing our innovative software, we are committed to expanding our impact by introducing new products and reaching more customers.
About Us:
We are a market-leading SaaS solution focused on empowering senior living communities to provide exceptional care for their residents. Our dedication to innovation and customer service has solidified our position as a trusted partner for thousands of communities worldwide.
Role Overview:
We are seeking a skilled Marketing Specialist to join our team. As a key member of our Marketing department, you will play a vital role in driving lead generation, strengthening our brand presence, and supporting business growth initiatives.
Location:
Our headquarters is located near Milwaukee, WI, however, remote candidates from across the US are encouraged to apply.
Responsibilities:
Collaborate closely with our marketing and sales teams to generate leads and elevate brand visibility.
Develop compelling content for our website, marketing campaigns, social media platforms, and various collateral, ensuring alignment with SEO strategies.
Manage ECP's content calendar, utilizing generative AI tools to streamline content creation.
Assist in the execution of targeted marketing campaigns to drive lead generation.
Create diverse content types including email campaigns, blog posts, white papers, and case studies, maintaining consistency in messaging and tone.
Proactively promote our blog and pitch articles to third-party platforms to maximize exposure.
Foster cross-departmental collaboration to generate innovative content ideas.
Craft engaging product descriptions to showcase our offerings and services.
Ensure consistency in textual styles, images, fonts, and tone across all content.
Conduct thorough research on industry-related topics to stay informed of trends and developments.
Analyze content performance metrics and identify areas for optimization and improvement.
Stay abreast of industry knowledge, news, and trends to enhance content relevance and effectiveness.
Provide general support to marketing, sales, and operations teams as needed.
Requirements:
Exceptional written communication skills with a keen eye for detail.
Bachelor's degree in English, Journalism, Marketing, or a related field.
2-5 years of experience in marketing, with a focus on digital strategies including SEO, email marketing, and web analytics.
Proficiency in using generative AI tools (e.g., ChatGPT, Bard, etc.) preferred.
Strong writing and editing skills for both B2B and B2C audiences.
Ability to thrive in a fast-paced environment and manage tight deadlines effectively.
Excellent interpersonal skills with the ability to work both independently and collaboratively.
Confidence, reliability, and a proactive approach to problem-solving.
If you are passionate about leveraging your marketing expertise to make a meaningful impact, we invite you to join our team and contribute to our mission of enhancing senior living communities worldwide. Apply today to be part of our dynamic and inclusive workplace!
Employment Type: Full-Time
Salary: $ 38,000.00 93,000.00 Per Year
