ABOUT WHIRLPOOL CORPORATIONWhirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.The team you will be a part ofThe Consumer Insights team represents the voice of the consumer and conducts market research to uncover needs, behaviors and reactions for many stakeholders across the organization. This role will work closely with the Brand Management team, who promotes and maintains the brand image at local, national or international levels; they coordinate marketing strategies including packaging, pricing, expense budgets, advertising and promotion of the brand and develop associated advertising campaigns.This role in summaryThe Consumer Insights Manager will primarily partner with brand marketers to develop, optimize and evaluate marketing and shopper communication and brand health for our KitchenAid global business. Your responsibilities will includeCreate and fully execute research learning plans for brand and advertising researchDesign and manage primary research projects, both qualitative and quantitative, allowing you to manipulate and synthesize data (e.g., attributes, transactional, behaviors, etc.) to draw conclusions and make recommendations resulting in actionable strategiesClearly communicate key findings and recommendations in an actionable way to the teamAct as the "voice of the consumer/shopper" to ensure consumer insights are integrated into decision making and embedded in the organization Build and leverage strong relationships with business partners and leadership to enable data-driven conversion from insights to actionsEstablish strong, collaborative working relationships with external vendors/suppliers toensure that deliverables are consistent with project research objectives and maximize these vendor relationships to produce actionable, clear and value-added outputPartner with Analytics team to develop roadmap of key marketing data automation to enable more agile decision makingMinimum requirementsBachelor's degree5+ years of experience in market research and insightsPreferred skills and experiencesMaster's degree in Marketing, Business Administration, Decision Science,Economics, Marketing Research, Behavioral Psychology, or Social SciencesExperience working within the Consumer Packaged Goods or Durable Goods industries, or at a market research supplierKnowledge of standard primary research tools and syndicated data coupled with the abilityto draw conclusions and make business recommendations in situations where there iseither too much or not enough dataStrong communication skills (visual, verbal and written) to create and deliver compellingpresentations of insightsExperience with study design using a broad range of consumer-oriented research methodologies, both qualitative and quantitative, including brand research such as Brand Health tracking, copy-testing, messaging & positioning researchExperience with global researchAdditional informationWhirlpool's Ways of WorkingOur goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply 'always on' flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.We offer other flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.Sabbatical - Four weeks paid leave after every five years of service.Connect with us and learn more about Whirlpool CorporationSee what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter,LinkedIn ,Instagram andYouTube .At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.#LI-AT1
