B2B Content & Sales Funnel Specialist Location Hybrid remote in Blue Ash, OH : RDI Corporation is a world-class outsourcer providing call center, market research, administrative, IT, and creative services to a broad mix of companies, including Fortune 500 partners. At RDI, we believe in #winningsmart by providing customized yet highly strategic solutions. We believe in teamwork, which is why our family of companies is a mix of cognizant, strategic, resilient, and passionate individuals, each with a unique skill set that contributes to the end goal: Winning. Our work environment includes: Growth opportunities Wellness programs On-the-job training : We are looking for a B2B Content & Sales Funnel Specialist to enhance our marketing and sales efforts. This role is crucial for developing content that resonates with our B2B audience and supports our sales team. The ideal candidate will have a strong background in B2B content creation, exceptional copywriting skills, and sales funnel management, including leading cold email outreach campaigns, marketing automation, and nurturing leads effectively.
Key Responsibilities: Develop a comprehensive content strategy that supports B2B marketing and sales objectives. Create engaging and informative content, including blogs, white papers, case studies, and sales collateral, demonstrating exceptional copywriting skills. Create and manage targeted content for different stages of the sales funnel. Lead and optimize cold email outreach campaigns to generate and nurture leads. Collaborate with sales teams to align content and strategies with sales goals. Ensure content is aligned with brand standards, quality, and tone, optimized for both search engines and user experience. Analyze industry trends to create content that meets customer needs and positions RDI as a thought leader. Measure and report on the effectiveness of content and funnel management strategies. Qualifications: 3+ years experience (call center / BPO experience is a plus) Proven experience in B2B content creation and sales funnel management, with a strong focus on copywriting. Experience with marketing automation tools and email campaign management. Knowledge of the B2B sales process and experience executing lead nurturing strategies. Ability to collaborate effectively with both marketing and sales teams. Strong project management skills, able to handle multiple tasks simultaneously. Bachelor's degree in Marketing, Communications, Business, or a related field. Most companies say employees are Number One. We really mean it. Let's start with what's in it for YOU. Why choose RDI? We ENCOURAGE your health and wellness, both physical and mental! Stop by our onsite Fitness Center for a FREE Personal Training Session, take advantage of our corporate gym membership discounts, and participate in our hundreds of onsite and virtual RDI company events each year! We CELEBRATE you. Join any (or all) of our Affinity Groups, including Young Professionals Network, Woman Nation, Black Professionals Network, PRIDE, Hispanics Unidos, and more! WE EMBRACE DIVERSITY. We want you to become our next LEADER. Take advantage of RDI- University Online Courses, tuition discounts, Supervisor Boot Camp Training, and a hands on approach to developing YOU to be the best you possible! And of course we offer all the necessities: Competitive pay, Medical, Dental, and Vision Insurance; 401k with company match; Company Paid Holidays and PTO, and SO much more! We care about our communities and we have integrity. We support 20+ community charities through volunteer efforts and donations. We've also been voted as Best Places to Work, Business of the Year, just to name a few. Here at RDI, you'll Earn Well. Learn Well. Live Well. Dream Well. #LeaveItBetter Job Type: Full-time
Benefits:
401(k) Dental insurance Employee assistance program Health insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Travel requirement:
Travel Education:
Bachelor's (Required) Experience:
B2B marketing: 3 years (Required) Copywriting: 3 years (Required) Email marketing: 1 year (Required) Project management: 2 years (Preferred) HubSpot: 1 year (Preferred) Work Location: Hybrid remote in Blue Ash, OH 45242
