The Athletics Marketing & Game Day Experience Manager is responsible for managing the athletic marketing functions for Hillsdale College athletics. Functions to include development and execution of athletics marketing & promotional plans telling the story of Charger athletics, game day presentation and entertainment, as well as executing aspects of advertising and social media channels. Working with the external team, this role will manage of coordinate the fun of athletics through competitions, events, and all media means.
Day-to-day promotion of department, staff and student athletes, through any media source that affords attention to Charger athletics. Development and implementation of annual athletics marketing plan, promotional schedules and advertising plans. Manage and carry out game day presentation, run of show and game day entertainment Promote and improve the Charger athletic brand through social, digital, print and other avenues through local, regional and national outlets Manage the direction & vision of social media channels and facilitate posting schedules with external team to accurately communication Charger athletics locally, regionally and nationally. Serve as athletic branding point of contact for proper management and use Recruit, supervise, and train marketing and promotions student team for general support and game day support. Actively promote Charger athletics and its student-athletes and coaches. Manage and facilitate team media days with external team Promotion of community events, department activities and other related events. Management of budget for Athletics Marketing and Communications alongside Director of Athletic Communications. Other duties as assigned by the Director of Athletics To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Education and Experience
Bachelor's degree in Marketing, Sport Management or related field required. Previous experience in an athletic marketing, promotions, and/or creative services preferred. Experience with game day entertainment and social media management preferred. Previous experience with the Adobe Creative Suite is highly desired.
Physical Requirements Must be able to ambulate, step, climb, stoop, bend twist and carry or otherwise move heavy objects (i.e. equipment) over uneven terrain. Must be able to communicate with Hillsdale College colleagues, athletes, prospective athletes, donors and other constituents orally and in writing. Must be able to safely lift or otherwise move up to 50+ pounds of equipment regularly. Other Skills Knowledge of NCAA rules & regulations. Ability to understand and follow oral and written instructions and to express effectively ideas orally and in writing. General knowledge of statistical applications used in NCAA sports Personal Characteristics The Office of Athletics interacts with the entire Hillsdale College audience. A neat appearance and a pleasant relationship that is supportive of the College mission is essential. This relationship needs to be supportive and professional, while maintaining confidentiality as needed.
Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the College's original Articles of Association and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.
