Position OverviewAt KU Enrollment Marketing and Communications, we reach prospective students of every kind from around the world and tell the story of how the University of Kansas inspires Jayhawks to reach their full potential, fuels discovery and ambition, and sets them for a future with boundless opportunities and success. Our strategic, creative team focuses its expertise on meeting recruitment objectives for undergraduate, graduate, transfer and online students. We find stories of curiosity, resolve, and triumph that define what it means to be a Jayhawk!
The Associate Director of Graduate & Online Marketing is a key leader in building and executing strategies to reach and recruit graduate and online students. This person leads a creative team to develop strategic marketing plans, both long- and short-term, that incorporate and enhance every piece of the graduate and online recruitment lifecycle and aligns with the overall University of Kansas brand. The associate director manages the programs, projects, functions and processes of executing these plans in collaboration with the Director of Enrollment Marketing and Communications, the Associate Director of Undergraduate & Transfer Marketing, writers, editors, designers, digital/multimedia specialists, data/market analysts, enablement, internal departments, and external vendors.
The Associate Director of Graduate & Online Marketing brings creative vision to marketing plans to recruit graduate and online students, strategically recommends tactics and messages in a variety of media and channels, reports and identifies metrics to evaluate performance and recommend enhancements, and produces high-quality work that meets and exceeds established KPIs, enrollments goals, brand standards and budgets. An ideal associate director is a visionary motivator, detail-oriented, an excellent and understanding communicator, and good at balancing competing workplace demands.
If you are looking for a rewarding and dynamic career, look no farther than the University of Kansas. In addition to a competitive salary, KU offers great benefits to employees with up to 176 hours of paid vacation per year, 96 hours of sick leave earned per year, 10 paid holidays plus one discretionary day, a great retirement program, medical and dental insurance, life and disability insurance, other benefit plan options and state of Kansas discounts offered by various vendors. KU also offers employees educational opportunities for employees. KU also offers employees educational and professional development opportunities. KU is a great place to work!Job Description 45% Strategic Planning & Execution Create and manage the execution of annual graduate and online enrollment marketing and communications plans. Lead the development of key strategic documents – campaign and project plans, and strategic briefs, etc. – with key partner contacts and teammates. Work closely with the DEMC to develop measurable objectives and evaluate projects against those standards. Develop and utilize key insights about our various target audiences, and partner with the DEMC develop effective strategies and to both evolve and differentiate the enrollment marketing strategy to target audiences. Plan, strategize, trouble-shoot, and seek solutions for the broader enrollment management team Work with external agencies and partners to ensure quality of work and effective execution of marketing/advertising plans. 35% Lead and Support Content and Creative Team Support the development of creative work within the Enrollment Marketing team, at times beginning the creative process with copywriters, designers, or other team members. Review creative materials and ideas against strategy and approve or suggest changes to designers, copywriters, and editors. Participate in creative development meetings and support the concept-development process. Focus the creative team's efforts to ensure that, collectively, we deliver work that meets or exceeds industry standards and is on time and within budget. Meet and work collaboratively with the DEMC, UTMSD and leadership group to ensure consistent and timely work output that meets agreed-upon goals. Build and run mailing lists in university CRMs (Slate, MailChimp, etc.). Manage final email quality-assurance. As needed, queue emails in university CRMs (Slate, MailChimp, etc.)20% Other related duties as needed Attend staff and partner meetings. Plan, strategize, trouble-shoot, and seek solutions for a wide range of partners and issues. Work collegially with staff and partners in a team environment. Prepare and present proposals, project-status reports, and other research or evaluations. Required Qualifications Bachelor's in journalism, advertising, public relations, strategic communications, or closely related field. 5 years of professional experience with strategic planning or account management in an agency setting or in-house marketing unit. 2 years supervisor experience. Preferred Qualifications An excellent portfolio that demonstrates a clear vision and approach to strategic marketing and communications, ideally with a diversity of projects and styles. Strong written and verbal communication skills as demonstrated in application materials and interview process. Experience creating marketing strategies for a variety of projects, such as print and digital executions, online advertising, internal communications, etc., with proven conceptual and creative abilities. Experience with CRM principles and tools. Experience in developing marketing and campaign strategy. Experience with project management principles. Excellent analytical and process-oriented skills. Experience in higher education. Experience in Slate. Additional Candidate InstructionsIn addition to the online application, the following documents are required to be considered for this position:A cover letter addressing how required and preferred qualifications are met. Resume or curriculum vitae. Contact information for three professional references. Incomplete applications will not be considered.
Application review begins Monday, May 13, 2024 and will continue until a qualified pool of candidates has been identified. Contact Information to ApplicantsDave Hunt
Salary Range$70,815-$80,000Application Review BeginsMonday May 13, 2024Anticipated Start DateMonday June 10, 2024 Apply to Job
