Are you an experienced marketing professional looking to make a significant impact in the financial industry? Dow Credit Union is seeking a talented Integrated Marketing Strategist to lead comprehensive marketing campaigns aimed at enhancing member engagement and promoting our wide range of products and services. As the Integrated Marketing Strategist, you will oversee all aspects of marketing, including paid, earned, and owned media channels, ensuring messaging consistency and optimizing campaign performance.
Would you like to join a supportive organization that invests in its employees? Do you want to build a long-term career in the people helping people industry with an established and award winning company? If so, please read on!
This position earns a competitive starting pay of $40 an hour. We provide terrific benefits , including quarterly and annual incentives, medical, dental, vision, a 401(k) plan, paid holidays, and paid time off (PTO) . If this sounds like the right opportunity for you, apply today!
DOW CREDIT UNION: OUR MISSION In 1937, the country was still in the throes of a severe economic depression that underscored the need for a workable financial plan to enable Dow employees to save for emergencies and obtain convenient, low-cost credit. Two Dow employees heard about the credit union movement, and the rest is history. Today, we serve more than 81,000 members and have over $2.3 billion in assets. Our goal has always been to serve our members to the best of our abilities and provide them with the best value for their money. Every day, we continually strive to improve our level of service by keeping our focus on our members.
In order to do this, we have to hire and retain loyal, team-oriented employees who have genuine care and concern for our members and conduct themselves with integrity and professionalism. That's why we offer competitive pay , excellent benefits , and a positive work culture . We truly respect each other and actively encourage diversity, equity, and inclusion (DEI). We are an equal-opportunity employer.
Integrated Marketing Strategist Marketing Campaigns: Lead the planning and coordination of comprehensive marketing campaigns across paid, earned, and owned media to enhance member engagement and promote our credit union's products and services. Ensure messaging consistency across all platforms. Paid Media Strategy: Develop and execute paid advertising campaigns across digital and traditional platforms, including social media and search engines. Oversee media buys, negotiate rates, and optimize campaign performance. Earned Media Coordination: Collaborate with PR teams to secure media coverage, manage press releases, and cultivate relationships with journalists and community leaders. Track media mentions and report their impact on the credit union's brand. Owned Media Management: Supervise the content strategy for owned media channels, including the credit union's website, blog, email newsletters, and social media accounts. Ensure alignment with the credit union's mission and marketing objectives. Agency and Vendor Management: Manage relationships with external agency and vendor partners for advertising, PR, content creation, and other services. Coordinate and oversee their deliverables to ensure successful marketing execution. Project Management: Oversee project timelines, budgets, and deliverables for marketing initiatives. Collaborate with team members and stakeholders to resolve issues, capture opportunities, and maintain project schedules. Cross-Channel Integration: Collaborate with internal teams to create a seamless member experience and identify opportunities for cross-channel promotion and marketing integration. Event Representation: Attend industry events, represent the credit union, network with professionals, and gather insights for future marketing strategies. Data Analysis and Reporting: Utilize marketing analytics tools to measure campaign effectiveness. Prepare regular reports on key metrics, communicate impact, and provide insights for continuous improvement. Mentorship and Leadership: Provide guidance and mentorship to marketing staff. Share best practices and industry knowledge to foster professional growth within the team. Stay Current with Industry Trends: Keep abreast of the latest marketing trends, technologies, and best practices. Recommend new approaches to enhance marketing performance. Skills: Proven track record in project management, including oversight of timelines, budgets, and deliverables. Strong understanding of digital marketing channels, including social media, search engine marketing, and email campaigns. Experience in managing relationships with agency and vendor partners and coordinating multi-faceted marketing campaigns. Excellent written and verbal communication skills. Proficiency in marketing analytics tools and software. Strong leadership and mentorship abilities. Ability to collaborate effectively with cross-functional teams. Education Requirement: Bachelor's degree or equivalent experience will be considered
Years of Experience: 6+ years minimum of experience in integrated marketing, with a focus on campaign planning and coordination. Preferred 8+ years experience.
ARE YOU READY TO JOIN OUR TEAM? If you're ready to take on this exciting opportunity and contribute to the success of our credit union, please submit your resume and cover letter detailing your relevant experience and why you're the ideal candidate for this role. We look forward to hearing from you! Apply now to be a part of our dedicated team with our 3-minute, mobile-friendly application .
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