OPPORTUNITY
Blayzer Digital Marketing Group in St. Louis, MO is in search of a full-time Digital Marketing Expert. This person will be responsible for improving and expanding paid digital marketing
efforts for a diverse portfolio of clients, websites, and ecommerce solutions. The ideal candidate should have a passion for online marketing and ecommerce, an analytic mindset, strong attention to detail, and will have at least 3 years of experience running successful paid digital campaigns (PPC/paid media).
COMPANY CULTURE
Voted one of St. Louis's Best Marketing Firms of 2021 by St. Louis Small Business Monthly, Blayzer has been in business since 1998. As part of our tight-knit team of true subject matter experts, you will have an opportunity to make an impact and have your voice heard. We aim to create an environment that supports productivity and professional growth. Here are some things we do to help:
Open work area to promote collaboration
Weekly review of department
Weekly happy hours
Convenient downtown location
Casual dress code
Flexible work from home policy
401K match
Health, Dental, Supplimental
ROLES & RESPONSIBILITIES
Develop and execute strategies for digital marketing and engagement – including search, shopping, display, video, mobile, and social marketing
Provide strategic advertising recommendations based on results data and industry best practices
Set up, manage, and optimize paid digital marketing accounts and campaigns for a variety of websites and ecommerce solutions
Duties will include, but not be limited to: keyword research and evaluation, bid and budget management, ad copy creation, product data feed management, web and ecommerce content optimization, and reporting
Track spend levels to budget and ROI, delivering regular metrics and improvement plans
Create reports for clients and management on a regular basis to review campaign status and progress towards sales and marketing goals
Perform in-depth analysis and reporting of marketing spend and its impact across various channels (display, search, mobile, social, etc.)
Provide recommendations for landing pages, web content, and overall user experience for conversion optimization
Configure and manage web and mobile analytics platforms (Google Tag Manager & Google Analytics)
Grow strong and healthy client relationships
Manage search and social intern staff and other delegated subordinates
REQUIREMENTS
Bachelor's degree with a focus in Marketing, Communications or Advertising (or equivalent work experience)
At least 3 years of experience managing paid search, display, social and ecommerce advertising campaigns
Strong analytical and research skills
Deep understanding of marketing metrics, tracking systems and data analysis
Strong communication, time management and organizational skills
Able to work within a goal-oriented team with a singular purpose
Able to complete multiple projects in a timely and accurate manner
Experience with online lead generation and ecommerce revenue growth
Insane attention to detail!
Google Ads Certifications (including Google Shopping Ads) REQUIRED
Google Analytics Certification REQUIRED
Qualified candidates should be familiar/proficient with the following digital marketing tools and platforms, as well as industry regulations and best practices:
Google Ads (including Google Shopping)
Google Analytics (including GA4)
Google My Business
Google Tag Manager
Google Merchant Center
Google Guaranteed
Google Grants
Microsoft Advertising
YouTube
Facebook/Meta Business Suite
LinkedIn Advertising
TikTok for Business
COMPANY CULTURE
Voted one of St. Louis's Best Marketing Firms of 2021 by St. Louis Small Business Monthly, Blayzer has been in business since 1998. As part of our tight-knit team of true subject matter experts, you will have an opportunity to make an impact and have your voice heard. We aim to create an environment that supports productivity and professional growth. Here are some things we do to help:
Open work area to promote collaboration
Weekly review of department
Weekly happy hours
Convenient downtown location
Casual dress code
Flexible work from home policy
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